Note: Article is retrieved from techcrunch.com
With regard to their cloud music offering, it looks like Apple is now just about ready to rock and roll. It would seem that this is now coming together even faster than they anticipated. And that may be thanks to two unlikely sources: Google and Amazon.
CNet’s Greg Sandoval is reporting tonight that Apple has signed an agreement with music label EMI to offer its music through Apple’s upcoming new cloud music service. This means that Apple now has agreements in place with two of the four major labels (Warner signed last month). And Sandoval believes that deals with the remaining two, Sony and Universal, could be wrapped up as early as next week. Again, rock and roll.
With those deals in place, it means that Apple will be free to launch their cloud service anytime they please. And while we had heard the initial plan was to do so at their annual music event in the early fall, Apple could indeed move the launch up to WWDC in early June (just a few weeks from now). We haven’t heard anything definitive about this either way, but you can bet that Apple is thinking about it.
It would be a pretty savvy move. One that would make their rivals look bad. Really bad.
You see, while Apple is believed to have had the infrastructure work done for a while for their cloud music offering, the hold up was these label deals. Negotiations have been ongoing for months, and given the stakes, it seems likely that they could have gone on for many more months. Then Amazon decided to get ballsy.
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